Ruthless

Turn the edge all the way up with Ruthless, a creamy, rich dark grey that means business. This deep, smoky shade delivers intense pigmentation with a smooth, buttery application that glides on effortlessly. Bold yet refined, it’s the perfect balance of moody and sophisticated — made for statement sets and power moves.

With its high-gloss finish and full-coverage formula, Ruthless cures to a sleek, long-lasting shine that won’t back down. Dark, dominant, and undeniably luxe… this grey doesn’t play nice — and that’s exactly the point.